Color selection is key when choosing your company campaign. You should always follow your logos colors, along with all printed material. Incorporating the same colors into all of your marketing is essential for branding. Take Coca cola for example. They have a patented product that makes millions of dollars every quarter. They have had dozens of marketing campaigns since they were founded. They have trademarked “Coca Cola Red”. What trademarking means is to make a symbol or color copy written to that specific company. If another company tries to use a color similar or a logo similar to theirs and sell a product at all similar to Coke, they can get sued. That color red is one of the most recognizable colors for any company around.
Colors can also be indicative of a companies goals and intentions. Blue is a color of power and trust. Lots of hospitals and banks use the color blue in there logos.
– Blue is also the most common color in nature. It is also used by a lot of start up tech companies.
– Yellow is a energizing color and is a great color for anything having to do with children. It is the color of the sun and can make you a happy client. Companies use this color try to make you feel energized and cheerful. You will notice a lot of companies whose target market is children or parents will use some shade of yellow.
– Red is the color of blood, it is also a color for power, vigor, leadership and courage. There are many different shades of red. Pink is the lightest form of red. Pink is made when red and white are mixed. It simbolizes innocence, femininity, love and romance. Brown reds are a symbol of masculinity and power. Brown is also a great color to represent seasons.
– Green is the color of nature. Green is use for organic and nature related companies. Green represents prospering life. It is great for the food industry. Green can also calm you down.
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